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Lois Geller Marketing Group

Lois's Profile

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Lois Geller owns and operates The Lois Geller Marketing Group a direct marketing advertising agency in Hollywood, Florida. She moved her company south in 2004, after many years on Madison Avenue in New York City. Lois is also an internationally known Keynote Speaker, Direct Marketing Boot Camp instructor, and author of six books on direct marketing. Lately, she has become a major presence in marketing on social media, including Twitter and Facebook.

Focus on real estate marketing
Lois Geller’s most recent book is Sold! Direct Marketing for the Real Estate Pro. It has been one of the top four real estate books on Amazon.com. Sold! is about using the proven, profitable direct marketing strategies in her Friendship Branding and Customers for Keeps books to develop and grow relationships with customers and prospects, those thousands of people who will buy and sell two, three, four homes in their lifetimes.

Many agents and mortgage brokers have booked seminars or DM Bootcamps based on the book. These include Douglas Elliman of New York, Coldwell Banker in the Florida Keys, Lore Real Trends Conference, and The Luxury Portfolio. Her seminars and Boot Camps are packed with information and audiences find knowledge, inspiration, and humor, in her interactive approach.
Lois has delivered speeches, presentations and DM Boot Camps in every state of the Union and most Canadian provinces as well as in Ireland, England, The Bahamas, Sweden, Russia and Turkey.

In every case, she presents relevant lessons from live case studies, lessons packed with practical strategies and techniques derived from breakthrough programs that direct marketers now use every day to boost response rates and achieve new profit targets.

Lois' speeches consistently rank at the top of the Direct Marketing Association's Annual Conference and at many other association conventions and corporate events. She can also tailor a half, one or two-day training seminar (Direct Marketing Boot Camp) to fit an organization's specific education & training needs.

Direct marketers and non-direct marketers alike can
benefit from Lois Geller's insight and expertise as
one of the industry's
most visible key players.

Lois’s Background:
Prior to founding The Lois Geller Marketing Group (formerly known as Mason & Geller Direct), a full service agency, she was President of several other agencies. In New York, she headed AC&R Direct, a Saatchi and Saatchi agency, and Geller Direct, a TBW A subsidiary. In Toronto, Canada, she headed up J. Walter Thompson Direct and Vickers and Benson Direct.

Lois holds a Bachelor of Science Degree from Boston University and is an adjunct professor at New York University, where she led the Direct Marketing Lecture Series and was named Professor of the Year. She has been a Dale Carnegie instructor and taught the Catalog Marketing Course for new clients and employees at the Young & Rubicam agency in New York. Lois is a member of the Direct Marketing Association, the Direct Marketing Club of New York, the Healthcare Businesswomen's Association, the Financial Women's Association and the Cornell Club. She was awarded the Silver Apple Award for Lifetime Achievement in Direct Marketing, the Echo Award in direct marketing, and many RSVP Awards in Canada.

Articles/Books/Media:
Lois' books are considered must-reads in the field of Direct Marketing. They have been translated into as many as 8 languages and used as textbooks in colleges on three continents.

She has also written regular column for Target Marketing Magazine and Forbes Small Business.

Availability:
Lois can make time for three two-day DM Boot Camps a year and for three
keynote speeches at seminars and/or conventions. Most years, sheis booked well in advance. This year, as you know only too well from our own experience, business is off slightly and she has one opening for a DM Boot Camp and one for a keynote. If you’re interested in either opening, please send Lois Geller an email: loisgeller@loisgellermarketinggroup.com or call her on her direct line:
(646) 723-3231.