The LGMG Story
About LGMG —
Fifteen years ago, we set up our brand new direct marketing agency at 261 Madison Avenue in New York City in a small space on the 15th floor. Six months after we moved in, we were working with a huge account and needed more space, so we took an entire floor and built a terrace outside for us to “reflect” on direct marketing questions. We were in that space for about a month, when that huge client...
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Business Success Plan
Tough Times call for Planning and Action.
Click here for Lois Geller’s Success Plan
Books On Marketing
Books By Lois Geller
Response! The Complete Guide to Profitable Direct Marketing. Marketing experts know that Direct Marketing is the single...
Our Work
Inventing a New Season
Things can get slightly slower at spas in the early spring. Our client, Willow Stream, the spa at 15 or so (the number grows...
Speaking
Need a Great Direct Marketing Speaker?
Lois Geller is one of the most popular DM speakers in the world. She has been keynote speaker at hundreds of companies,...
The LGMG Story
Fifteen years ago, we set up our brand new direct marketing agency at 261 Madison Avenue in New York City in a small space on the 15th floor. Six months after we moved in, we were working with a huge account and needed more space, so we took an entire floor and built a terrace outside for us to “reflect”...
About LGMG | Read More
Inventing a New Season
Things can get slightly slower at spas in the early spring. Our client, Willow Stream, the spa at 15 or so (the number grows all the time) Fairmont hotels and resorts around the world, asked us to come up with a new seasonal approach to generate more business at this time of year.
We decided that spring...
Our Work | Read More
Case Study # 1 – Hibernia Bank
The bane of small DM agencies like ours is the corporate takeover. It usually means we lose the client to the bigger company’s agency. That’s what happened when Capital One took over Hibernia Bank, which operated in Louisiana and Texas. (It also meant we lost our excuse to visit New Orleans...
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Case Study #2 – Apthorp Cleaners
There aren’t a lot of companies that qualify as “heritage” dry cleaners. The only one we can think of is Apthorp, which used to be located in a heritage building, the Apthorp apartments, on Broadway on Manhattan’s west side – where the people can be very picky.
Apthorp dry cleaning is still...
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Case Study #3 – West Magazine
Western Financial Group is a growing company with its own bank, life insurance company, travel agency, and, most important, a chain of 90 or so insurance agency offices in small towns across the four western Canadian provinces: British Columbia, Alberta, Saskatchewan and Manitoba.
The costs of using...
Case Studies | Read More
Need a Great Direct Marketing Speaker?
Lois Geller is one of the most popular DM speakers in the world. She has been keynote speaker at hundreds of companies, Direct Marketing functions and universities in the United States, Canada, Sweden, Russia, Turkey, the Caribbean and the Far East.
Lois’s approach to direct marketing is both familiar...
Speaking | Read More
The AMA Rides Again
The American Motorcyclist Association (AMA) in Columbus, OH had been doing very well with their control mailing to get new members, but it was expensive and complicated. It was a classic DM package that included several postcards pre-addressed to each recipient’s Senator’s and Congressional ...
Our Work | Read More
Books By Lois Geller
Response! The Complete Guide to Profitable Direct Marketing. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and when done the right way, always profitable. Lois K. Geller, a...
Books On Marketing | Read More
Tough Times call for Planning and Action.
Click here for Lois Geller’s Success Plan
Business Success Plan | Read More
Avatar at the Cleaners
The National Cleaners Association in New York represents dry cleaners all across the country. They’re very active and extremely professional. Nora Nealis, head of the NCA, asked us to freshen up their website. We did and we added an avatar of Nora who appeared at the top of the home page to point...
Our Work | Read More
Explosive Focus For TNT
TNT is a lot smaller than their FedEx and UPS competitors so the company stresses its international shipping expertise. Their marketers asked us to help them find some new customers.
We sniffed around a few shipping rooms and discovered that people who worked there had a lot of discretion in choosing...
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You Belong In A Zoo
The Philadelphia Zoo is a wonderful old school facility. It’s small (42 acres), jammed with exhibits and fun things to do, almost downtown and just off I-76. We fell in love with the place immediately.
The zoo needed a new package for their annual membership drive. The target audience lived within...
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Reaching The Rich
PaineWebber was a well-known investment firm. (UBS absorbed them a couple of years ago) They came to us through their ad agency.
PaineWebber had a new service called Insightone. It was designed to appeal to people with over $500,000 in liquid (investable) assets. The ad agency would create a few commercials...
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Sold! Direct Marketing for the Real Estate Pro
SOLD! is about using the PROVEN PROFITABLE TECHNIQUES of Direct Marketing to develop and grow relationships with people … with hundreds, even thousands of people, each of whom will buy and sell two, three, four or more homes in their lifetimes.
And they will use your services for all that buying...
Books On Marketing | Read More
Response! The Complete Guide to Profitable Direct Marketing
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, shares the latest tips and...
Books On Marketing | Read More
Customers For Keeps
This book WILL MAKE YOUR BUSINESS MORE PROFITABLE! If you sell 8 properties a year now, you will soon be selling 10, then 12. If you run a real estate organization and your brokers sell 25 properties a month, they will soon be selling 30!
Today’s retail marketplace is a vast sea of products, services,...
Books On Marketing | Read More
Direct Marketing Techniques
The object of this hands-on book is to explain what direct marketing is, and how it can become an effective tool for a business of any size to use to develop and expand. Today’s direct marketing involves a wide variety of media. Learning to use each of these approaches appropriately is the key.
To...
Books On Marketing | Read More
